At Eterna Beauty Shop, we believe that beauty begins with trust. Just as we carefully formulate our Color Nectar Pigment Balm and delicate Eye Soot products with integrity, we approach your privacy with the same ethical commitment. This Privacy Policy explains how we collect, use, protect, and respect your personal information when you visit newskincareshop.com.

1. Information We Collect

To provide you with our seamless beauty experience, we collect information that helps us serve you better:

  • Personal Details: Name, email address, shipping address, and contact information when you place an order for our Forbidden Lipstick or Crème Highlighter.
  • Payment Information: Credit card details processed securely through our payment partners (Visa, MasterCard, JCB, PayPal). We do not store your complete card information on our servers.
  • Preferences & Interactions: Product preferences, browsing behavior on our Eyes and Face collections, and customer service communications.
  • Technical Data: IP address, browser type, and device information to enhance your shopping experience.

2. How We Use Your Information

Your information helps us create the elegant and efficient experience you expect from Eterna Beauty:

  • Process your orders for Formats Voyage or Crèmes et laits and manage your account.
  • Provide personalized recommendations for our Enchanted Lip Sheer or Eye Gloss collections.
  • Communicate about promotions, new products in Découvrir, and beauty tips.
  • Improve our website functionality and product offerings, from Gommages et masques to Foundation + Concealer.
  • Ensure transaction security with bank-level encryption, protecting your data as carefully as we formulate our products.

3. Data Sharing and Disclosure

We value your privacy and do not sell your personal information. We may share data only in these circumstances:

  • Service Providers: Trusted partners who help with payment processing (Visa, MasterCard, JCB, PayPal), shipping, and marketing, all bound by confidentiality agreements.
  • Legal Compliance: When required by law or to protect our rights, customers, or website.
  • Business Transfers: In connection with a merger or sale of our company, with notice to you.

4. Data Storage and Security

We protect your information with the same dedication we bring to creating our skin-loving formulations:

  • Secure Storage: Your data is stored on encrypted servers with limited access.
  • Global Operations: As we serve customers worldwide (excluding Asia and some remote areas), data may be processed internationally with appropriate safeguards.
  • Retention Period: We keep your information only as long as necessary for business purposes or as required by law.

5. Your Rights and Choices

You have control over your personal information, reflecting our commitment to transparency:

  • Access & Correction: Request to view or update your personal data.
  • Opt-Out: Unsubscribe from marketing emails at any time.
  • Data Deletion: Request deletion of your account information, subject to legal requirements.
  • Cookies: Manage cookie preferences through your browser settings.

6. Cookies and Tracking Technologies

Like the precise application of our Contours des yeux, we use cookies thoughtfully to enhance your experience:

  • Functional Cookies: Remember your preferences for our Corps and Hygiène collections.
  • Analytical Cookies: Help us understand how customers explore our Face Perfector and Imperfections, boutons et brillance solutions.
  • Advertising Cookies: Show relevant offers for products like Déodorants and Crèmes.

You can adjust your browser settings to refuse cookies, though this may affect website functionality.

7. International Data Transfers

As a global beauty destination, we ensure your data receives adequate protection when transferred internationally, consistent with this policy and applicable laws.

8. Policy Updates

We may update this policy to reflect changes in our practices. The revised version will be posted on our website with an updated effective date.

9. Contact Us

For privacy-related questions or to exercise your rights, contact our dedicated team:

Email: [email protected]

Address: Eterna Beauty Shop, 629 James Street, Rochester, US 14608

Thank you for trusting Eterna Beauty Shop with your beauty journey and personal information. We’re committed to protecting your privacy with the same excellence we bring to every product we create.